La Rioja – FITUR

January 21-25, 2026

IFEMA, Madrid

Intermedio Montajes signs the La Rioja stand at FITUR 2026

Designing a booth means deciding what story to tell.

At FITUR 2026, La Rioja is presented as a way of experiencing the region. This concept guided the design and construction of the stand we built at Intermedio Montajes: a serene, luminous space designed to bring the essence of La Rioja to visitors and professionals.

Conceived as a symbolic village, the stand takes the square as the central axis, a meeting place and experience. From there, professional activity and interaction with the public are articulated, transferring to IFEMA La Rioja’s own way of understanding public space: open, close and human.

With more than 500 m², island configuration and open to four streets, the project combines ephemeral architecture, trade fair operations and territorial narrative. Each element, from the use of white to the layout of the spaces, reinforces the history of the territory and the experience of the visitor.

A work developed by Intermedio Montajes, with Domingo García in charge of the design, which reflects our philosophy: listen to the territory, translate it into space and build it with rigor.

Thanks to the Government of La Rioja for trusting our team.