FITUR 2026 | JANUARY 21-25, 2026

Designing a space that represents a territory is, above all, a question of identity.

Grupo Intermedio signed the design and construction of the Euskadi stand at FITUR 2026, a project that gives continuity to a proposal recognized as the best institutional stand at FITUR 2025 and that consolidates a way of understanding ephemeral architecture based on meaning, use and experience.

The space is articulated around a large txalaparta, reinterpreted from a contemporary language. More than a formal gesture, the element acts as a symbolic and spatial structure: it orders the route, defines the uses and builds a story that projects a plural, open and welcoming Euskadi.

The design responds to a clear and functional logic, designed to coexist with different times and audiences. During the week, the stand is transformed into a space for work and professional relations; on weekends, it is open to a cultural and gastronomic program aimed at the general public. The architecture facilitates this frictionless coexistence, prioritizing the legibility of the whole and the fluidity of the routes.

Grupo Intermedio has developed an integral solution that includes concept, design, production and assembly, taking care of every constructive decision to guarantee spatial coherence, narrative clarity and a responsible use of materials and systems.

A project that reinforces our experience in large-format institutional stands and that understands ephemeral architecture as a strategic tool: capable of communicating values, ordering experiences and generating spaces that work.