Hitachi – Genera 2025 – Madrid

Intermedio Montajes has designed and built the Hitachi stand for Genera 2025, held from November 18 to 20 at IFEMA Madrid, the leading trade fair for energy and environment.

For this edition, we developed a space with solid lines and an enveloping geometry in red and black tones, which reinforced the visual identity of the brand. The stand was articulated around a main volume that generated a wide and recognizable entrance, accompanied by an interior area for professional meetings.

Integrated lighting and audiovisual projection on the façade helped communicate Hitachi Energy’s key messages, highlighting its investment and drive for energy transition solutions.

We designed a comfortable and accessible environment, with networking areas on a warm platform and high traffic furniture, designed to facilitate constant interaction of visitors.
With this project, Intermedio Montajes reaffirms its specialization in corporate stands that combine architectural design and exhibition functionality.