{"id":23322,"date":"2026-01-21T09:24:19","date_gmt":"2026-01-21T08:24:19","guid":{"rendered":"https:\/\/intermedio.es\/?post_type=dt_portfolio&#038;p=23322"},"modified":"2026-01-21T10:18:32","modified_gmt":"2026-01-21T09:18:32","slug":"fitur-2026-la-rioja-tourism","status":"publish","type":"dt_portfolio","link":"https:\/\/intermedio.es\/en\/project\/fitur-2026-la-rioja-tourism\/","title":{"rendered":"FITUR 2026 : La Rioja Tourism"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1768984054147{margin-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"ficha-proyecto-evento uppercase\"><a href=\"https:\/\/www.ifema.es\/fitur\">La Rioja &#8211; FITUR<\/a><\/h3>\n<h5>January 21-25, 2026<\/h5>\n<p class=\"ficha-proyecto-localizacion\">IFEMA, Madrid<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;23325&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1768983541671{margin-top: 15px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"font-size: 2rem; line-height: 2rem;\">Intermedio Montajes signs the La Rioja stand at FITUR 2026<\/h1>\n<h4>Designing a booth means deciding what story to tell.<\/h4>\n<p>At FITUR 2026, La Rioja is presented as a way of experiencing the region. This concept guided the design and construction of the stand we built at Intermedio Montajes: a serene, luminous space designed to bring the essence of La Rioja to visitors and professionals. <\/p>\n<p>Conceived as a symbolic village, the stand takes the square as the central axis, a meeting place and experience. From there, professional activity and interaction with the public are articulated, transferring to IFEMA La Rioja&#8217;s own way of understanding public space: open, close and human. <\/p>\n<p>With more than 500 m\u00b2, island configuration and open to four streets, the project combines ephemeral architecture, trade fair operations and territorial narrative. Each element, from the use of white to the layout of the spaces, reinforces the history of the territory and the experience of the visitor. <\/p>\n<p>A work developed by Intermedio Montajes, with Domingo Garc\u00eda in charge of the design, which reflects our philosophy: listen to the territory, translate it into space and build it with rigor.<\/p>\n<p>Thanks to the Government of La Rioja for trusting our team.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-shortcode.gallery-masonry-shortcode-id-fdf302f8608cea425fa3b6b9d521eaf8 figure,\n.gallery-shortcode.gallery-masonry-shortcode-id-fdf302f8608cea425fa3b6b9d521eaf8 .rollover,\n.gallery-shortcode.gallery-masonry-shortcode-id-fdf302f8608cea425fa3b6b9d521eaf8 img,\n.gallery-shortcode.gallery-masonry-shortcode-id-fdf302f8608cea425fa3b6b9d521eaf8 .gallery-rollover {\n  border-radius: 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https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__8-569x426.jpg 569w\" loading=\"eager\" style=\"--ratio: 379 \/ 284\" sizes=\"(max-width: 379px) 100vw, 379px\" alt=\"\" width=\"379\" height=\"284\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell iso-item\" data-post-id=\"23336\" data-date=\"2026-01-21T09:18:55+01:00\" data-name=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__7\"><figure class=\"post visible\"><a href=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__7.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"900\" data-large_image_height=\"1200\" data-dt-img-description=\"\" title=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__7\"><img decoding=\"async\" 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data-name=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__4\"><figure class=\"post visible\"><a href=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__4.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"900\" data-large_image_height=\"1200\" data-dt-img-description=\"\" title=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__4\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20379%20505&#39;%2F%3E\" data-src=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__4-379x505.jpg\" data-srcset=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__4-379x505.jpg 379w, 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class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20379%20284&#39;%2F%3E\" data-src=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__3-379x284.jpg\" data-srcset=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__3-379x284.jpg 379w, https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__3-569x426.jpg 569w\" loading=\"eager\" style=\"--ratio: 379 \/ 284\" sizes=\"(max-width: 379px) 100vw, 379px\" alt=\"\" width=\"379\" height=\"284\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell iso-item\" data-post-id=\"23332\" data-date=\"2026-01-21T09:18:53+01:00\" data-name=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__5\"><figure class=\"post visible\"><a href=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__5.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"900\" data-large_image_height=\"1200\" data-dt-img-description=\"\" title=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__5\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20379%20505&#39;%2F%3E\" data-src=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__5-379x505.jpg\" data-srcset=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__5-379x505.jpg 379w, 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class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20379%20284&#39;%2F%3E\" data-src=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__1-379x284.jpg\" data-srcset=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__1-379x284.jpg 379w, https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__1-569x426.jpg 569w\" loading=\"eager\" style=\"--ratio: 379 \/ 284\" sizes=\"(max-width: 379px) 100vw, 379px\" alt=\"\" width=\"379\" height=\"284\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><div class=\"wf-cell iso-item\" data-post-id=\"23340\" data-date=\"2026-01-21T09:18:57+01:00\" data-name=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__9\"><figure class=\"post visible\"><a href=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__9.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1200\" data-large_image_height=\"900\" data-dt-img-description=\"\" title=\"Intermedio Montajes firma el stand de La Rioja en Fitur 2026__9\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20379%20284&#39;%2F%3E\" data-src=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__9-379x284.jpg\" data-srcset=\"https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__9-379x284.jpg 379w, https:\/\/intermedio.es\/wp-content\/uploads\/2026\/01\/Intermedio-Montajes-firma-el-stand-de-La-Rioja-en-Fitur-2026__9-569x426.jpg 569w\" loading=\"eager\" style=\"--ratio: 379 \/ 284\" sizes=\"(max-width: 379px) 100vw, 379px\" alt=\"\" width=\"379\" height=\"284\"  \/><span class=\"gallery-rollover\"><span class=\"gallery-zoom-ico icomoon-the7-font-the7-zoom-06\"><span><\/span><\/span><\/span><\/a><\/figure><\/div><\/div><!-- iso-container|iso-grid --><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1768984054147{margin-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] La Rioja &#8211; FITUR January 21-25, 2026 IFEMA, Madrid [\/vc_column_text][vc_single_image image=&#8221;23325&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1768983541671{margin-top: 15px !important;margin-bottom: 30px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] Intermedio Montajes signs the La Rioja stand at FITUR 2026 Designing a booth means deciding what story to tell. At FITUR 2026, La Rioja is presented as a way&hellip;<\/p>\n","protected":false},"author":4,"featured_media":23326,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[71],"dt_portfolio_tags":[],"class_list":["post-23322","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-events","dt_portfolio_category-71","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A town at the heart of FITUR: this is the La Rioja stand<\/title>\n<meta name=\"description\" content=\"We have designed and produced the La Rioja stand for FITUR 2026, a project that brings the essence of La Rioja to IFEMA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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