What should the graphics of the stands look like? One of the most relevant elements in a booth is the graphics. It is the icing on the stand. If it is well thought out, it can make us attract our target audience, thus

How can we calculate what a trade fair will cost us? In order to configure a trade fair budget globally, an appropriate benchmark is the cost of the space rented at the trade fair. With this reference, the

How do we calculate the size of our booth when participating in a trade show? What aspects do we take into account when calculating the square meters with which we will exhibit? The total space of a booth is calculated by adding together

There are many factors that influence the success of a trade show, but perhaps the 4 key factors for the success of a trade show or event are; the staff, the message, the action and the follow up. Staff

When we plan a trade show we take care of the objectives, the booth, the personnel, the communication, the promotion, the budget, the follow-up and the results, but how do we know if we have selected the right trade show? To find out if we choose

A booth is no longer something static, a mere construction, but also an experience for the visitor. The purpose of a booth at a trade show is to attract visitors, create an image of the company, and to

Do we really want to take the risk of not participating in a trade fair? Do you want to take the risk of not participating in a trade fair? We have talked a lot about the benefits of participating in a trade show, but have you ever considered

I have serious doubts that having environmental certification at the organizational level alone will make our products truly more sustainable. And of course that the fact of acquiring them may involve some type of

Are we able to differentiate a sustainable product from an unsustainable one? Do we have the right information and training to be able to do so? Can a booth also be a recognizable sustainable product? If between equivalent industrial products

What happens if our company invests a large amount of money in attending a trade fair and we do not achieve any results? The company will probably decide not to participate in the next edition of the fair. That would be

A booth is the image of the company at a trade fair. How many times have we walked through a fair and seen poor stands, badly distributed, poorly designed, with a graphic that is not understandable or with a

We know that trade shows are the perfect place to establish professional relationships, whether with potential customers or suppliers, or with potential partners. At a trade show, we know in advance which companies will be exhibiting, in many cases, and in many cases, we are

Last month I attended a trade show, at one of the booths there was a rather large black box hanging from the ceiling that dropped below people’s head height. It had a hole

Planning a trade show internationally is more complicated and time-consuming than at the national level. Organizing and participating in a trade fair is not easy, if we also add the complexity of doing it thousands of kilometers from

The 5 most common mistakes salespeople make at booths Selling at a trade show is different from other sales scenarios, and we realize this when we visit a trade show and look at the

A marketing plan is a practical step-by-step guide on how to prepare a trade show. It is not easy to implement but if we want our fair to be a success we must work and do this part well.

Cooperation between companies is an inherent part of the business itself. In most cases, this is due to the supplier-customer relationship, but cooperation between two competing companies is very rare.

The two main obstacles historically cited by event organizers for not opting for a decidedly sustainable option are the increased cost and the lack of attractive alternatives. We are faced with: a- A real problem b- A real problem

At a trade show we have very little time to communicate with visitors. We have to do it very well in order to communicate what we are interested in, to obtain information, to connect the visitor’s needs with what we offer and to achieve

Face to face is truly the most powerful marketing tool. Effective communication is about connecting and we can only connect by being face to face. Now with the internet we are all connected and we can have “relationships” at any time.

Euskadi at the International Food, Beverage & Food Service Exhibition. Alimentaria is an international event of reference for all professionals in the food, beverage and food service industry. An obligatory appointment with innovation, the latest trends and the internationalization of the sector. Alimentaria 2018 will promote its unique and differential values: internationalization, innovation, gastronomy and…

Grupo Intermedio repeats as an exhibitor at the largest European trade fair for international trends in store design and architectural novelties with great public and visitor success. EUROSHOP 2017 Dusseldorf, the trade fair, will have the presence of the best professionals in the sector, who will show us the latest developments related to it in…

A marketing plan is a practical step-by-step guide on how to prepare a trade show. It is not easy to implement but if we want our fair to be a success we must work and do this part well.

One of the things that surprises me the most every time I am in the assembly of a fair in Brazil is the absence of painters. The process of painting the stands is considered messy and cumbersome,