A BOOTH HAS TO BE AN EXPERIENCE

A booth is no longer something static, a mere construction, but also an experience for the visitor.

The purpose of a booth at a trade show is to attract visitors, create an image of the company and differentiate itself from the competition.

We do that with the design and decoration of the booth and graphics. If we take this into account and we do it well, we will have a stand in which it is clear what we do and what we offer, in which the advantages of our company stand out compared to the competitors exhibiting at the same fair and the visitor will be able to create the image of our company that we have wanted to transmit.
So far we have always focused on attracting visitors to our booth.
And then what? how do we engage the visitor? how do we make him remember us?

Once the visitor enters our booth we have to hook him and that is not achieved only with the design and decoration of the booth. To engage the visitor and make an impact, our booth has to be an experience. A static stand only communicates what we are and what we do, but it will not remain in the visitor’s memory. A visitor at a trade show passes by hundreds of booths in a single day. Why would I remember our booth at the end of the day and not the competitor’s?
From what he has experienced.

People remember what we feel and what we do physically.
Only when the visitor interacts with the booth will we achieve an emotional connection that will make them remember us.
In addition to remembering us, the experience will create a stronger emotional bond with our brand and increase trust.

Now, when we plan our participation in a fair, in addition to designing a stand and a graphic that communicates, we have to create an experiential part that engages the visitor.